Chad clicked the button and created his pull request. He had worked on his feature really long — it must have been three weeks. Finally, it was time to integrate his changes into the master branch so they could go live with the new version of the app. This was the first huge feature that was his responsibility. His team lead, Janet, gave him the ticket for the task and he set out to write his code. "When it finally goes live," he thought, "the churn of our users should drastically go down!".
Primarily he had found many places in the app, where users committed some actions. Up until now, these actions weren't registered anywhere, so nothing and nobody tracked them. There was no record of what the user did or didn't do inside the app. Marketing alerted management that too many users did not renew their accounts, or outright canceled. In turn, management asked the developers to do something about it. Together the team decided to record all user actions and put them into a log of all activities for this user. This way they could make calculations which users were not active in the app and reach out to them to prevent them from abandoning the application, or so they hoped.
The development of the feature enabled Chad to take a thorough look at the whole application. After all, he had to integrate his code into all kinds of places. And so he did. Today he was finally ready to publish the code and begin the merging. To integrate it into the master branch so that it could get deployed, he had to create a pull request. "Since my code is well written and worked when I tested it, it shouldn't take too long for this merge to complete." was his conviction. He assigned the pull request to his team lead and another backend developer that he had talked to during lunch a few days earlier. Chad used the lunch to tell her about his progress on the feature, and she seemed interested. So another set of eyes shouldn't hurt.